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Amory B. Lovins

Amory B. Lovins, a MacArthur Fellow and consultant physicist, and L. Hunter Lovins, a lawyer and social scientist, are consultants to industry; co- founders and co-CEOs of the Rocky Mountain Institute; and co-authors with Paul Hawken of Natural Capitalism: Creating the Next Industrial Revolution. A condensation of this article first appeared in the August 1, 1999 St. Louis Post-Dispatch under the title "Replacing Nature's Wisdom with Human Cleverness." 1999 Rocky Mountain Institute.